March 31, 2021
The story of Herbalogic herbs and the 2021 Disc Golf Pro Tour is one of serendipity. And a slight miscommunication. Several of my neighbors in my urban townhouse community are avid disc golf players. A few years ago, a slightly used disc golf putter showed up on my welcome mat. Best we can figure, one of my disc-golf-playing neighbors dropped it, another non-disc-golf-playing neighbor found and mistook it for a child’s toy, and left it on the doorstep of one of the few units known to have children. My husband identified it for what it was, and accepted it as the serendipitous invitation to try out disc golf with our two young children. Next thing I knew the three of them were regularly stalking the used sporting goods store for more discs. When I questioned why we needed so many I heard an explanation that featured words like speed, turn, glide, and fade. It was a combinatorics problem where we end up owning 25 variations of the same thing. A few months later my family dragged me out the disc golf course. As someone who dislikes games of physical fitness and coordination because I am basically inept at all of them, I was shocked, shocked I tell you, to discover I love playing disc golf. Why? Glad you asked…..
Last Thanksgiving, you know the one where my kids didn’t get to see their cousins and grandparents due to COVID-19, we took a family road trip to the Heritage Park disc golf course in Belton, Texas. About an hour drive, it gave us someplace different to play over the long weekend. Signage was still up from the professional tournament, The Open at Belton 2020, held the previous weekend. My husband commented, “Hey, you should look into Herbalogic being a tournament sponsor.” Turns out he meant Herbalogic should do like the local dentist’s office and have some signage on a hole at the Belton tournament. Well, you know the saying- go big or go home? I thought he meant become a corporate sponsor for the whole tour. That’s how it is you might notice the Herbalogic logo on the DGPT broadcasts this year. And therein lies the miscommunication.
I would love to tell you that Herbalogic's pro disc golf sponsorship is part of some larger, carefully crafted, business strategy. But the reality is Team Herbalogic likes things that are healthy, accessible, and fun. Even if you’re really bad at disc golf, it’s still really fun. If you’ve never played, you’re just going to have to trust me on this. Or, you know, try it yourself.
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